The continual pursuit of creating authentic connections with consumers has led brands and agencies to delve deeper into creator marketing—especially in an economic climate where challenged media budgets invite constant scrutiny to prove ROI and justify ROAS. But as the last year has proved, the leading social media channels aren't immune from the same disruption that has shaken the advertising industry.
Executives from Influential, Snap and NBCUniversal assess the current landscape of creator marketing, examining the future of creativity and collaboration, and detailing what marketers need to know about how creators differentiate the ins and outs of reaching audiences on each social platform. Joining the panel is comedian Adam Waheed, better known as Adam W., one of social media’s biggest comedy stars, who draws billions of views to his comedic, stylish videos across multiple channels.
Space is limited—entry is first come, first served.
To inquire about available sponsorship opportunities, email aasales@adage.com.
For more information, please email aaevents@adage.com.
© Ad Age
Speaker X is a host of exceptional ability. Studies show that a vast majority of guests attending events by Jennifer have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.
Aliquam sit amet ipsum a lacus sollicitudin viverra. Nullam et leo id enim aliquet convallis eget in massa. Donec tortor ligula, consectetur sed felis at, suscipit rutrum diam. Curabitur congue a neque a lobortis. Curabitur eget sollicitudin nulla. Phasellus suscipit ultricies justo id suscipit. Suspendisse potenti. Aenean id dignissim eros, id rutrum dui. In pulvinar mollis tellus et vestibulum. Integer eu arcu cursus, dictum nibh id, consequat lorem. Donec malesuada, dui at commodo mollis, massa tortor pulvinar ipsum, eu facilisis tellus ligula eu nulla. Quisque molestie mi sit amet interdum imperdiet. Donec molestie nisl egestas, fermentum turpis at, scelerisque nisi.
Fusce tincidunt velit sed orci rhoncus, et dapibus orci molestie. In sit amet dictum eros. Fusce porttitor maximus tincidunt. Ut molestie et orci a dictum. Vestibulum ut neque lorem. Ut ullamcorper sed arcu nec tempor. Cras et libero ut tortor euismod consequat. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nullam ut justo dui. Phasellus faucibus sed turpis a rutrum. Proin dictum, nunc eget lacinia gravida, libero est auctor elit, eget aliquet sem neque vel massa. Sed mattis diam vel faucibus tempor. Duis venenatis, leo eleifend consequat tristique, mauris nisi interdum risus, vel feugiat tellus lacus ultricies lacus. Vestibulum et orci eros.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus sit amet nisi ut diam consequat tempor. Integer at ullamcorper quam. Cras ultricies eros id odio cursus aliquam. In euismod eu urna at vestibulum. Integer ultricies risus ac porttitor porttitor. Nullam id ligula tincidunt, elementum urna suscipit, tempor nisl. Sed leo massa, tempus at malesuada in, volutpat eu lacus. Integer vel viverra risus, in elementum nisl.
Phasellus dapibus velit vitae orci auctor, ut eleifend mauris efficitur. Integer eu erat ornare, rutrum sem tempor, fermentum mauris. Duis libero mi, consequat ut dolor sollicitudin, convallis pretium turpis. Sed sed mauris finibus nunc mollis venenatis eu sed eros. Proin quis quam quis tellus porttitor posuere sed in mi. Nunc scelerisque augue ut tortor vehicula ultricies. Fusce volutpat in lacus sed sagittis. Proin tempus eu sem ac maximus. Curabitur nec aliquet nunc, non vulputate dui. Aliquam quis risus tincidunt, porta eros a, consectetur quam. Cras aliquet purus ac nibh malesuada, ac malesuada magna aliquam. Donec luctus porttitor sollicitudin. Sed faucibus ligula elit, et consectetur nisi fermentum et. Donec vel mauris nisi. In sit amet faucibus mauris.
Dan Peres is the president and editor-in-chief of Ad Age. Before joining Ad Age, he was the editor-in-chief of Details magazine for 15 years. Prior to that, Dan spent nine years at W Magazine, overseeing bureaus in Paris, London and Milan. Dan started his career as a reporter at Women’s Wear Daily. While in college, he worked as a copy boy for The New York Times. Dan lives in New York and has three sons.
Jim Shepherd joined Snap Inc., the parent company of Snapchat, in 2015, and currently serves as Director of Global Talent Partnerships, overseeing talent managers in North America, Europe, Asia, and the Middle East. In this role, Jim leads relationships with celebrities and digital creators, and drives strategy for creating opportunities for talent across Snap’s content ecosystem. Highlights include launching permanent shopping destinations from Snap Stars’ in-app profiles along with launching Snap’s Story Revenue Share program. He has also been instrumental in bringing some of the world’s most familiar faces to the platform, including Stephen Curry, The D’Amelio Family, Serena Williams, and Mr. Beast.
Jim has been a featured speaker for Snapchat’s annual partner summit, NFL Social Media Day, and the NBA Rookie retreat. Jim is an active volunteer, and has helped develop Snap’s Community Arts & Mentorship Project and led initiatives with non-profits including Red Nose Day, Stand Up to Cancer, and Global Citizen Festival. Finally, Jim is a member of the Los Angeles Associates Board for Teach for America.
Adam W is an award-winning content creator, actor, comedian and entrepreneur. As of January 2022, he is receiving 1 billion views a month across his platforms and has become one of the top comedy creators in the world. His unprecedented growth, relatability and quality of his work earned him a spot in Forbes inaugural Top 50 Creators of 2022 and Forbes 30 Under 30 Class of 2021. Building off his digital success, Adam is developing long form content and recently signed a deal with Wheelhouse, Jimmy Kimmel’s production studio. His philanthropic efforts has led him to travel around the world including Bali, Indonesia where he recently unveiled his second "The Adam Waheed School" in partnership with Karmagawa and The Bali Children's Project, furthering his mission to end property through education.
Joseph Cady serves as Executive Vice President, Advanced Advertising & Partnerships at NBCUniversal. In this role, Cady oversees digital supply, demand, and partnership strategy, leading an established team across the business and strategy functions for NBCU’s Digital and Advanced TV advertising sales business. This includes Growth Strategy, Sales Strategy & Analytics, Business Development, Partnerships, and NBCU AdSmart including Programmatic, Data Driven Linear, and Addressable—spanning a portfolio across TV, CTV/OTT and digital that reaches 230M US Adults every month. Additionally, Cady and his team partner closely with the sales teams, product teams, content teams, and distribution teams to manage the ad sales business across all screens: linear, streaming, and social.
Cady joined NBCUniversal in 2010 and served in several leadership roles across Strategy and Development, where he previously led the company’s Digital Entertainment, Lifestyle and Hispanic portfolios. Prior to NBCUniversal, Cady played an integral role in Strategy and Development for Comcast Interactive Media, where he developed the company’s digital acquisition strategy and helped build the digital entertainment vertical.
Cady began his career in investment banking at Legg Mason/Stifel Nicolaus, and later worked in private equity at Bunker Hill Capital.
He is a graduate of the University of Richmond with a Bachelor of Science in Chemistry and Economics.
As Head of Partnerships & Marketing at Influential, Kim focuses on driving innovation and growth through strategic relationships with industry leading companies.
Kim has a wealth of experience with a career spanning creative, production, marketing and media. Holding senior executive roles at Publicis Groupe's Zenith, Kim is an expert in collaborating with marketplace partners to solve client business challenges. Prior to Publicis Groupe Kim held positions at WEtv, Lifetime Television and USA Network.
John Dioso has been the Editor of Ad Age Studio 30, the creative content arm of Ad Age, since August 2018. Built on the same bedrock of journalistic integrity, Ad Age Studio 30 specializes in multichannel membership content for Ad Age subscribers, as well as custom and sponsored content that resonates with its audience.
During his career, Dioso has overseen some of the most popular and celebrated media brands in the world, including Cosmopolitan, Rolling Stone, Glamour, Martha Stewart Living and Us Weekly. As Executive Managing Editor of Cosmopolitan, his management of the editorial team helped lead the magazine to the first National Magazine Award in its history.
Before that, Dioso was the longtime Deputy Managing Editor of Rolling Stone. During his tenure, Rolling Stone won numerous awards, including the 2007 National Magazine Award for General Excellence. In 2010, he edited Rolling Stone’s best-selling special issue “The Beatles: 100 Greatest Songs.”
Dioso lives in Brooklyn with his wife, cat, and way too many guitars. They have three daughters.
